2025
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Axestory is a handcrafted jewelry brand creating limited-edition pieces made of silver and ebony wood. The project began from scratch — with no name, no identity, and no direction. By developing a fictional yet purposeful myth, we created a brand where every detail is born from a legendary narrative. The name Axestory echoes both “accessories” and the tale of a mystical axe.
The story tells of a tribe called Racaya, known for their handcrafted tools, who faced repeated invasions due to their unique skills. Until one night, a brave blacksmith, tired of conflict, forged a stone axe from a fallen celestial rock and defended his people. The axe became a symbol of peace, strength, and calm. Each Axestory piece is inspired by a character from this fictional tribe — blending mythology, nature, and minimal aesthetics through the powerful combination of ebony wood and silver.
Credits
Entrant Company
So Drama! Entertainment
Category
Marketing & Promotional - Character Design
Country / Region
Singapore
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Ping An Healthcare and Technology Company Limited
Category
Mobile App - Medical
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China
Entrant Company
Creative Others
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Branded Content - Fashion & Beauty
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Canada
Entrant Company
PI Art Center
Category
Student Submission - Student Illustration
Country / Region
United States