What If? So What?

The What If? So What? podcast explores the real-world impact of digital innovation through interviews with business leaders, digital strategists, and tech professionals who are passionate about digital transformation and innovative strategies for solving real-world business challenges. Each episode offers practical tips and thought leadership.
Our host, Jim Hertzfeld, VP of Strategy, brings an engaging and insightful approach to these conversations. We’ve been fortunate to feature leading voices such as Mark Cuban (Entrepreneur & Investor), Brian Solis (Head of Global Innovation at ServiceNow), Kevin Kelly (Senior Maverick and founding executive editor of Wired magazine), Chris Duffey (Adobe’s Head of GenAI), Neil Hoyne (Google’s Chief Strategist), May Habib (CEO of Writer), Kate O’Neill (Tech Humanist & AI Ethics Expert), Scott Brinker (HubSpot’s VP of Platform Ecosystems), and Efi Pylarinou (Global Fintech & Tech Influencer).