2019
Mack.
Entrant
Haste Post-haste
Category
Advertising - Online AD Campaign
Client's Name
Nortrux Inc.
Country / Region
Canada
Gallery
About The Entry
Nortrux Inc. is the only dealer of Mack trucks in Northern Alberta Canada. Despite minimal competition, Nortrux found themselves struggling due to a lack of awareness around the Mack truck brand; Customers did not know Mack trucks still existed. A common search phrase on google being "do they still make Mack trucks?" <br><br>This campaign references the nostalgic song "50 ways to leave your lover" by Paul Simon in order to get "Mack" stuck in the customers head.
Credits
Entrant
Mountain View Group, Ltd.
Category
Video - Technology / Science
Country / Region
United States
Entrant
Chinese Culture University, Department of Information Communications
Category
Photography - Other Photography ___
Country / Region
Taiwan
Entrant
Avalaunch Media
Category
Video - Motion Graphics
Country / Region
United States
Entrant
BAD Creative Inc
Category
Marketing & Promotional - Poster Single
Country / Region
United States