2019
Mack.
Entrant Company
Haste Post-haste
Category
Advertising - Online AD Campaign
Client's Name
Nortrux Inc.
Country / Region
Canada
Nortrux Inc. is the only dealer of Mack trucks in Northern Alberta Canada. Despite minimal competition, Nortrux found themselves struggling due to a lack of awareness around the Mack truck brand; Customers did not know Mack trucks still existed. A common search phrase on google being "do they still make Mack trucks?" <br><br>This campaign references the nostalgic song "50 ways to leave your lover" by Paul Simon in order to get "Mack" stuck in the customers head.
Credits
Entrant Company
Finalsite
Category
Website - School / Universities
Country / Region
United States
Entrant Company
LendingTree
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
D&GG Marketing Communications & Advertising
Category
Marketing & Promotional - Marketing Item / Other ___
Country / Region
United States
Entrant Company
The DVI Group
Category
Video - TV Ad
Country / Region
United States