2019

Mack.

Entrant

Haste Post-haste

Category

Advertising - Online AD Campaign

Client's Name

Nortrux Inc.

Country / Region

Canada

Gallery

MUSE Creative Awards Winner – Mack. by Haste Post-haste (Image 1)

MUSE Creative Awards Winner – Mack. by Haste Post-haste (Image 2)

MUSE Creative Awards Winner – Mack. by Haste Post-haste (Image 3)

MUSE Creative Awards Winner – Mack. by Haste Post-haste (Image 4)

About The Entry

Nortrux Inc. is the only dealer of Mack trucks in Northern Alberta Canada. Despite minimal competition, Nortrux found themselves struggling due to a lack of awareness around the Mack truck brand; Customers did not know Mack trucks still existed. A common search phrase on google being "do they still make Mack trucks?" <br><br>This campaign references the nostalgic song "50 ways to leave your lover" by Paul Simon in order to get "Mack" stuck in the customers head.