2019
Mack.
Entrant Company
Haste Post-haste
Category
Advertising - Online AD Campaign
Client's Name
Nortrux Inc.
Country / Region
Canada
Nortrux Inc. is the only dealer of Mack trucks in Northern Alberta Canada. Despite minimal competition, Nortrux found themselves struggling due to a lack of awareness around the Mack truck brand; Customers did not know Mack trucks still existed. A common search phrase on google being "do they still make Mack trucks?" <br><br>This campaign references the nostalgic song "50 ways to leave your lover" by Paul Simon in order to get "Mack" stuck in the customers head.
Credits
Entrant Company
Mussett Multimedia
Category
Video - Religion / Spirituality
Country / Region
United States
Entrant Company
EvolveMKD
Category
Experiential & Immersive - Live Experiences (NEW)
Country / Region
United States
Entrant Company
Done and Dusted Design
Category
Corporate Identity - Brand Identity
Country / Region
United Kingdom
Entrant Company
Brandora
Category
Corporate Identity - Brand Identity
Country / Region
United States