MUSE Gold

2025

Perceptual Boundaries between Emotion and Technology

Entrant

YUAN ZE UNIVERSITY

Category

Student Submission - Student Experiential Design

Client's Name

Country / Region

Taiwan

About The Entry

This exhibition features immersive, AI-driven installations created by students exploring the intersection of emotional perception, social interaction, and digital technology. Through hands-on experimentation, interdisciplinary collaboration, and generative AI tools, students translated complex psychological and social concepts into tangible, interactive experiences.
Projects like Biolink and GLISPER exemplify how experiential design empowers students to move beyond traditional formats, crafting environments where participants feel, interact, and reflect in real time.
In Biolink, participants engage in collaborative tasks involving verbal negotiation, body movement, and digital messaging. As they interact, a Gen AI system analyzes their communication patterns in real time and transforms them into dynamic, generative visualizations resembling microbial lifeforms. These evolving visuals metaphorically represent each group's emotional synergy, trust, and empathy, turning social dynamics into living digital artifacts. Biolink demonstrates how Gen AI can be more than analytical—it can serve as a creative partner in making the invisible aspects of human connection visible and experiential.
GLISPER tackles the psychological concept of “beauty shame,” where individuals fear judgment despite feeling confident in their appearance. Through an AI-driven fashion runway experience, the system analyzes participants’ outfits and physiological responses (like heart rate), then generates both critical audio feedback and a personalized magazine cover. This generative output reflects not just style, but the emotional weight of social perception. GLISPER highlights how generative AI can amplify self-reflection, allowing users to see themselves through aesthetic and emotional lenses.
Both works position generative AI as a co-creator, translating human interaction, emotion, and identity into immersive, personalized visual forms. Rather than using AI for automation alone, these projects leverage its generative power to spark dialogue, evoke empathy, and reshape how we experience ourselves and others in a digital age.

Credits

Designer/Department of Information Communication, YUAN ZE UNIVERSITY
YUN-HSIANG TSAI
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
JIA-ZHEN CHAN
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
YU-AN CHEN
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
YI-LING SHEN
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
HSUAN-FANG YUAN
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
YU-HUA HSIAO
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
CHIH-YU CHANG
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
ROU-TONG CHEN
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
WAN-YU YANG
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
HSIN-YING TSAI
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
CHIA-CHIN WU
Designer/Department of Information Communication, YUAN ZE UNIVERSITY
TZU-HUI HUNG
Project Advisor/Department of Information Communication, YUAN ZE UNIVERSITY
CHIEH-JU HUANG
More Gold Winners
Video
2025
2025 MUSE Creative Awards Winner - Authorized Economic Operator
Zakat, Tax and Customs Authority (ZATCA)

Entrant

35MM Media Production

Category

Video - Business to Business

Country / Region

Saudi Arabia

Corporate Identity
2025
2025 MUSE Creative Awards Winner - Funlead Brand Design
Shenzhen Q-PLEX

Entrant

Shenzhen Chengmei Design / Meng Shenhui

Category

Corporate Identity - Corporate Identity Redesign

Country / Region

China

Video
2025
2025 MUSE Creative Awards Winner - From Impact to Action: Hear stories of Jewish Identity

Entrant

Mirrored Media & Avra Entertainment

Category

Video - Nonprofit

Country / Region

United States

Typography
2025
2025 MUSE Creative Awards Winner - 72 Seasons-Capturing Nature in Typography

Entrant

Qiuyu Li

Category

Typography - Book

Country / Region

Japan