2025
Entrant Company
Category
Client's Name
Country / Region
Chicas Divertidas x DreamCon 2025: Chicas Hottie World Activation
At the intersection of tequila, fandom, and femme-forward fantasy, Chicas Hottie World came to life as an immersive, anime-inspired world of bold branding and curated chaos. Set inside DreamCon 2025, the activation transformed Chicas Divertidas—Megan Thee Stallion’s unapologetic tequila brand—into a full-blown cultural moment. Guests stepped into a pastel dreamscape with interactive elements like a DJ-curated soundtrack, digital trading cards, cheeky cocktails, and the viral Plushie Photo Booth. Designed to spark organic content and own the convention’s most photogenic space, the activation drew thousands, serving over 2,400 cocktails and generating real-time social buzz. More than a booth—it was a vibe that honored femme fandom with flavor and flair.
Credits
Entrant Company
Splendid Communications
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United Kingdom
Entrant Company
Communication University of China, Tsinghua University
Category
Mobile App - New Category
Country / Region
China
Entrant Company
China Heyday Creative Culture Technology (Shandong) Co., LTD
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Miami Ad School, NYC
Category
Student Submission - Student Ad
Country / Region
United States