MUSE Gold

2025

Chicas Hottie World

Entrant

Heist Agency LLC

Category

Experiential & Immersive - Immersive Brand Experience

Client's Name

Chicas Divertidas, LLC and Roc Nation

Country / Region

United States

Gallery

About The Entry

Chicas Divertidas x DreamCon 2025: Chicas Hottie World Activation
At the intersection of tequila, fandom, and femme-forward fantasy, Chicas Hottie World came to life as an immersive, anime-inspired world of bold branding and curated chaos. Set inside DreamCon 2025, the activation transformed Chicas Divertidas—Megan Thee Stallion’s unapologetic tequila brand—into a full-blown cultural moment. Guests stepped into a pastel dreamscape with interactive elements like a DJ-curated soundtrack, digital trading cards, cheeky cocktails, and the viral Plushie Photo Booth. Designed to spark organic content and own the convention’s most photogenic space, the activation drew thousands, serving over 2,400 cocktails and generating real-time social buzz. More than a booth—it was a vibe that honored femme fandom with flavor and flair.

Credits

CEO/Co-Founder
David Anderson, III
COO/Managing Director
Lori O Lord
Executive Producer/ Rukaz Kultura
Marissa Saenz
Chief Creative Officer
James Lewis, Jr.
Account Director
Michelle Hogan
Sr. Producer
Adia Dightman
Head of Creative Production/ Rukaz Kultura
Pamela Andino
Creative and Content Producer
Christopher Rodriguez
Production Assistant
Cole Bracey
J Mulan Agency
J Mulan Agency
Photography
Fred Agho
Videography
Joris Kingsby
Videography
Humberto Treviño
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