MUSE Platinum

2025

Rising Star: The next F1 Champion

Entrant Company

Government Communications Office of Qatar

Category

Video - Motivational

Client's Name

Government Communications Office of Qatar

Country / Region

Qatar

In celebration of Qatar hosting the Formula 1 Grand Prix, this video highlights the nation's commitment to nurturing its youth to become the next generation of Formula 1 racers. Through the journey of Abdullah Nasser Al Khater, a professional karting racer with dreams of becoming a Formula 1 driver, the video showcases how these aspirations are supported from a young age. It emphasizes Qatar’s dedication to providing its youth with state-of-the-art facilities, technical support, and resources needed to achieve their dreams. By featuring the real-life story of a figure well-known to the Qatari community, the video strikes a deep chord with viewers, transforming the narrative from a simple promotional piece into an inspirational story. Every young viewer can see themselves in the journey, encouraging them to believe that their dreams are possible and showing that Qatar is dedicated to making everything achievable for its youth

Credits

Creative / Director
Hassan Khedr
Head of Studio
Jassim Al Mass
Founder & CEO of Threshold
Noah Black
Chef Creative Officer
Ferkan Memedi
Producer
Deya Al Omari
DOP / Edittor
Ahmed Saffa
1st AD
Alaa Nayef
Gaffer
Hamza Butt
Art Director
Maryam Shalabi
Colorist
Ercan Küçük
Music producer
Mothanna
More Platinum Winners
Strategic Program
2025
2025 MUSE Creative Awards Winner - BFGoodrich Tires Tough Goes Further

Entrant Company

Amp Agency

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States

Mobile App
2025
2025 MUSE Creative Awards Winner - 2024 11.11 Interactive Entertainment Game Design of TAOBAO

Entrant Company

TAOBAO Design

Category

Mobile App - Events

Country / Region

China

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Vichy House of Collagen
L’Oréal Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Launch Event

Country / Region

Germany

Advertising
2025
2025 MUSE Creative Awards Winner - vivo s20 series is full of phoenix feather gold

Entrant Company

INZLAB

Category

Advertising - Use of XR & Emerging Technology (NEW)

Country / Region

China