2024 TaoyuanQ, Nice Trip! Go Funzone!

The Taoyuan Q campaign leveraged digital technology to integrate online QR code participation with offline signature activities, linking four major A18 brands — Xpark, Gloria Outlets, Shin Kong Cinemas, and COZZI Blu Hotel. Through smart flow integration, the campaign capitalized on each venue’s strengths. The strategy of “Draw First, Spend Later” created early incentives, encouraging potential visitors to consider Landmark Plaza in their travel plans, ultimately driving check-ins, consumption, and exploration across the venue. Participants simply scanned a QR code from the event page and registered as a member to select their preferred brand venue for a digital lottery draw. With an “everyone wins” approach and instant redemption, users could also invite friends through the LINE-sharing Member-Get-Member (MGM) mechanism — significantly increasing acquisition rates and viral engagement. The campaign was further enhanced through festive and family-friendly events, including the beloved “Cute Monster Parade” which drew nearly 300 participants over the weekend. For international visitors, the highly anticipated “YA Night Market” offered a full-day experience from morning to night. A series of regional ground activations also played a key role, such as Halloween campaigns at Taoyuan and Fuzhong, all connected back to the digital lottery system. These were designed based on overlapping lifestyle and demographic zones, creating cross-regional linkage. At the airport, international traveler activations provided interactive touchpoints that significantly boosted brand affinity toward Landmark Plaza among foreign visitors. On the first day alone, the campaign received enthusiastic responses from travelers, with over 2,000 international tour group members visiting during the campaign period. Within just two months, membership exceeded 100,000, and the e-voucher redemption rate across venues surpassed 90%. The Taoyuan Q campaign clearly enhanced Landmark Plaza’s brand awareness and footfall. During the campaign, the event website recorded over 1.5 million visits. More than 5,000 foreign tourists participated, along with 15,800 accompanying travelers, contributing to an average 10% increase in monthly sales for venue partners. The campaign effectively expanded both domestic and international markets. By constructing a new tourism experience based on the “Point–Line–Plane” model, it amplified Taoyuan's travel visibility, stimulated local economic activity, and elevated regional image and international recognition.