MUSE Silver

2025

X-FUN intelligent packaging design platform

Entrant Company

ADVANCED INSTITUTE OF INFORMATION TECHNOLOGY, PEKING UNIVERSITY

Category

Website - Art & Design

Client's Name

Country / Region

China

Driven by the upgrading of consumption and the growth of e-commerce, the demand for branded packaging design has surged significantly. XFUN is committed to providing an efficient and low-cost AI-powered design platform for small and medium-sized brands, packaging printers, designers, agricultural product sellers, and so on.
XFUN leverages creative design agents, online packaging editors, and multiple AI technologies to optimize design workflows and enhance collaboration across industry chains. By deeply integrating multi-dimensional datasets and knowledge bases (encompassing aesthetic elements, materials & structures, e-commerce platforms, etc.), it creates a comprehensive hub of packaging models, which delivers one-stop solutions and provides print-ready packaging designs, greatly improving design efficiency and qualification rates while reducing labor costs, sampling expenses, and rework rates.
XFUN employs a modular interface to clearly display functional zones (AI generation/parameter setting/material library, etc.), and emphasizes information hierarchy to highlight primary buttons, naturally guiding users through the core workflow of ‘requirement input—parameter adjustment—result generation’. Moreover, the linear icons such as custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear and well-organized interface; generous blankness creates an open, expansive atmosphere, a consistent visual style ensures aesthetic harmony, and smooth interaction embodies professionalism and practicality. In terms of detail design, micro-interactions enhance fun of use; gradient light & shadow leads to a strong 3D effect and improved visual layering. As for color selection, purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation.

Credits

Designer
Lei Shao
Designer
Sen Peng
Design Intern
Jiaxin Xu
Design Intern
Ansi Fan
Software Development Engineer
Xiaoqing Zhang
Product Manager
Yi Zhang
Software Development Engineer
Yi Li
Software Development Engineer
Jiahong Tu
Project Leader
Wei Zhang
Algorithm Engineer
Jiayin Chen
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