This Life Wine

We were thrilled to be asked to design and build the website for This Life Wines—a bold new brand by acclaimed singer Norah Jones that celebrates authenticity, adventure, and the beauty of imperfection. Collaborating directly with Norah and her team was a true highlight, and we worked closely to ensure the site reflected her personal vision and the soulful spirit behind the wines.
Built on Shopify, the site features a fully custom design that is vibrant, expressive, and emotionally resonant. It includes robust e-commerce functionality, a brand manifesto, and lifestyle-driven storytelling. The homepage immerses visitors in the brand’s ethos, supported by original copy and rich visuals that lean into movement, texture, and humanity. The “Our Story” and “Wines” pages bring the founders’ voices to life while maintaining a seamless shopping experience across all devices.
Every detail—from the handwritten script font to the intuitive user journey—was designed to feel personal and alive. The result is a site that doesn’t just sell wine; it invites visitors to join a movement. We’re proud to have helped launch this passionate new brand with a digital experience as fresh and fearless as the wine itself.