2025
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Rooted in the concept of Invisible Aesthetics, the product redefines beauty by rejecting the notion that it must be bound by constraint. More than shapewear, it embodies a vision of body sovereignty and planetary responsibility. Inspired by nature and Eastern aesthetics, the design expresses three core values: zero feel comfort, confident curves, and environmental care, empowering women to enjoy freedom like air while radiating self assured beauty.
Innovation lies in the use of regenerated cupro fibers that mimic human tendon structures, creating a scientific 25° lift to sculpt natural peach shaped curves. Advanced 3D fluid weaving and aerospace grade seamless molding replace traditional stitching, delivering a smooth second skin embrace with no marks or discomfort. Thermo responsive fibers further adapt pressure and elasticity to the wearers state, enhancing support when sitting and boosting flexibility during movement, erasing the compromises of conventional shapewear.
The user experience is designed to feel effortless and liberating. The fabric surpasses silk in smoothness, while its natural anti static properties prevent sparks and irritation in winter. A microporous elastic mesh balances local shaping with overall comfort, ensuring freedom of movement and breathability. Whether in yoga, commuting, or social occasions, women can forget its presence while enjoying a confident natural silhouette, like wearing a second layer of living breathing skin.
Sustainability remains a core commitment of the brand. The cupro fiber is derived from regenerated cotton linter cellulose, offering excellent moisture absorption and breathability. It begins to biodegrade after four weeks underground, losing up to 50% of its weight within 60 days. In production, renewable energy is widely employed, and waste is reduced to near zero emissions, ensuring tangible contributions to environmental protection.
Entrant Company
Elevate Healthcare
Category
Integrated Marketing - Integrated Marketing Campaign
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United States
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DonghuaUniversity
Category
Student Submission - Student Conceptual Design
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China
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Zhejiang Lab
Category
Website - Web App
Country / Region
China
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Jennings Social Media & MarTech
Category
Event - Trade Show
Country / Region
United States