2024府中奇幻城-枋橋時代(2024Fuzhong Fantasy City-The Age of Bangqiao)

Strategy:
1. Showcase Fuzhong’s multicultural identity and the fusion of old and new.
2. Create a captivating atmosphere through a series of events to highlight the charm of the Fuzhong commercial district.
3. Encourage “exploration” as a way of building meaningful, everyday connections.
Results:
1. Over 50 media features across lifestyle, travel, and consumer news, including text, short videos, and Instagram Stories, generated more than NT$5 million in media value, delivering significant promotional impact.
2. Online campaign content extended the event’s relevance and fueled user engagement, resulting in over 500,000 impressions across social media platforms.
3. The event attracted a total of 292,835 visits, nearly 100,000 more than the previous year. It successfully partnered with 100 local businesses through promotional campaigns, generating approximately NT$11 million in economic activity. The closing event, “What the Ghost is Fuzhong Doing?” Halloween Market, featured 30 vendors and achieved NT$1.16 million in sales over two days.