What’s Your Health Take?

Let’s get real! What’s Your Health Take? is a bold social video campaign reframing how we talk about women’s health—especially for millennials and women navigating menopause. Instead of clinical soundbites or traditional PSAs, we asked our experts for their unscripted, unfiltered “health takes”—their off-the-cuff opinions on topics that are often overlooked, dismissed, or misunderstood. The casual tone and honest "takes" grab attention and drive real discussion.
Our objective was to connect authentically with women through social-first content that educates, empowers, and builds trust in the Katz Institute for Women’s Health. The doctors on the couch are experts, but their discussions are natural and relatable—allowing complex, personal topics to feel approachable. Every detail was intentional—from the podcast-style staging to the cozy living room. And to carry the friendly visual tone of the living room into post-production, we used fast-paced editing and strategically emphasized captions.
What’s Your Health Take? is fresh, fearless, and memorable. It makes expert advice feel like advice from a friend. In an often-clinical category, this campaign cut through with warmth, wit, and honesty—bringing women’s health into the spotlight where it belongs.