2025
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Client's Name
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The core innovation of NEXUS is its revolutionary interconnection system that transforms isolated survival into a cooperative network. While traditional life jackets designed for individual use, NEXUS enables multiple wearers to securely link together, creating enhanced collective buoyancy and stronger stability in rough waters, greater visibility for rescue operations, psychological support through human connection, and a cooperative approach to resource management. This shift from individual to collective survival directly addresses the isolation factor that contributes to mortality in maritime disasters, where survivors often succumb to psychological distress even while physically afloat.
NEXUS reimagines life jacket storage through its multifunctional deployable sleeve system. The sleeves design integrates emergency supplies while transforming into additional flotation when needed. When deployed, they create a protective V-shaped configuration that combats hypothermia, stores life-sustaining resources like water and signaling devices, and reinforces the multi-person connections. This innovation directly addresses the dehydration and exposure challenges that claim lives during extended water emergencies, turning what would be empty space in conventional designs into a comprehensive survival asset that dramatically extends endurance time.
The NEXUS features a distinctive pyramid-shaped design that provides crucial impact protection in harsh marine conditions.
Credits
Entrant Company
Radugadesign
Category
Video - Animation
Country / Region
Macau SAR
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Black Bear Creative
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom
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Gravity Global
Category
Website - Best User Experience
Country / Region
United States
Entrant Company
Tom, Dick & Harry Creative
Category
Advertising - Point of Purchase
Country / Region
United States