2025
The Lonely Recliner
Entrant Company
AbelsonTaylor
Category
Branded Content - Healthcare & Pharma
Client's Name
Radius
Country / Region
United States
A symbol of fragility...
Everyone fears that ultimate visual of old age and infirmity: seeing yourself, planted in a recliner, watching the world move on around you.
For osteoporosis patients, this isn't a far-off hypothetical.
Fractures, or fear of fractures, could leave them chair-bound.
Unless they do something to change the game.
....ABANDONED
Enter TYMLOS. By rebuilding bone with TYMLOS, osteoporosis patients will be back to their active lifestyles.
But what happens to the poor recliner?
Entrant Company
AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.
Category
Experiential & Immersive - Community
Country / Region
China
Entrant Company
Initium Health
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
FCB Health London, An IPG Health Company
Category
Experiential & Immersive - Environmental & Sustainability (NEW)
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Audio - Business to Business (Campaign)
Country / Region
United Kingdom