2025
The Lonely Recliner
Entrant Company
AbelsonTaylor
Category
Branded Content - Healthcare & Pharma
Client's Name
Radius
Country / Region
United States
A symbol of fragility...
Everyone fears that ultimate visual of old age and infirmity: seeing yourself, planted in a recliner, watching the world move on around you.
For osteoporosis patients, this isn't a far-off hypothetical.
Fractures, or fear of fractures, could leave them chair-bound.
Unless they do something to change the game.
....ABANDONED
Enter TYMLOS. By rebuilding bone with TYMLOS, osteoporosis patients will be back to their active lifestyles.
But what happens to the poor recliner?
Entrant Company
Swinburne Living Lab
Category
Video - Professional Services
Country / Region
Australia
Entrant Company
AARP
Category
Social Media - Entertainment
Country / Region
United States
Entrant Company
Xianghan Wang, Jing Yao, Rui Xi
Category
Mobile App - Lifestyle
Country / Region
United States
Entrant Company
Yiqi Zhao
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States