2025
The Lonely Recliner
Entrant
AbelsonTaylor
Category
Branded Content - Healthcare & Pharma
Client's Name
Radius
Country / Region
United States
About The Entry
A symbol of fragility...
Everyone fears that ultimate visual of old age and infirmity: seeing yourself, planted in a recliner, watching the world move on around you.
For osteoporosis patients, this isn't a far-off hypothetical.
Fractures, or fear of fractures, could leave them chair-bound.
Unless they do something to change the game.
....ABANDONED
Enter TYMLOS. By rebuilding bone with TYMLOS, osteoporosis patients will be back to their active lifestyles.
But what happens to the poor recliner?
Featured Media
Entrant
Heritage Commission
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Saudi Arabia
Entrant
Tom, Dick & Harry Creative
Category
Advertising - Point of Purchase
Country / Region
United States
Entrant
Freelance
Category
Marketing & Promotional - Character Design
Country / Region
China
Entrant
PX SUNMAKE CULTURES FOUNDATION
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan