Keep Your Sh*t Together

Breeze CANNA launched the Balance line to stand out in a Michigan market obsessed with high THC. Instead of chasing maximum potency, Balance is a low dose disposable vape built for focus, function, and taking the edge off without losing your edge. Breeze came to Flash Flippin for a campaign that would introduce the product and make the case for why it belonged in a market used to going heavy. The message was simple. Keep Your Sh*t Together.
We created a two part campaign to hit the message from different angles. The first spot, Balance Teleportation, followed an overworked office employee buried in deadlines with a boss breathing down his neck. One pull from the vape and the chaos behind him dissolved into a sunny beach. His boss was now serving lemonade with a smile. It captured the relief the product offers in a way that felt light, a little absurd, and unmistakably Breeze CANNA.
The second spot, Break In Case of Emergency, focused on the busy mom archetype. Surrounded by diapers, crayons, and the day’s mess, she spotted a Breeze branded emergency box on the wall. One pull and the scene transformed. Music came on. Chores turned into a dance. The mess became manageable. She stayed active, alert, and in control.
Both spots were shot in single day productions that maximized budgets without cutting quality. Each delivered a hero 30 second video in both vertical and horizontal formats, plus 30 edited stills for print, digital, and design. Together they created a unified spring rollout that positioned Balance as the low dose option for real life, not the couch.