MUSE Gold

2025

2025 Dapeng Bay Marine Festival

Entrant Company

Huajing Digital Integrated Marketing Co., Ltd.

Category

Event - Art

Client's Name

Country / Region

Taiwan

Since its first launch in 2010, the Dapeng Bay Marine Festival has become one of the largest sailing events in Taiwan, attracting a large number of sailing enthusiasts and tourists. The event aims to promote sailing and marine culture and promote local tourism development.
The 2025 Dapeng Bay Marine Festival was held at the Dapeng Bay Marina in Donggang Township, Pingtung County. This year’s event featured a collaboration with the popular Taiwanese IP “Fumeancats”, incorporating themed photo spots, large-scale art installations of Fumeancats, and a lively “Meow-Meow Food Truck Market” that drew crowds to participate, photograph, and share their experiences.
Throughout the festival, a diverse program of activities celebrated the joy of the sea, including a Sailing Carnival, Canoe Fun Race, Yacht Tours, and local gourmet and craft markets showcasing the flavors and creativity of Pingtung. Emphasizing the principle of low-carbon and sustainable tourism, the event encouraged eco-friendly participation and appreciation of marine ecology.
In addition, the festival introduced family-friendly and marine adventure itineraries, such as cycling excursions, farm and fishery experiences, and lake cruises guided by local interpreters. Together, these activities highlighted Pingtung’s rich coastal charm and fostered deeper connections between people, the ocean, and the environment.

More Gold Winners
Video
2025
MUSE Advertising Awards - Accelshield 300
AkzoNobel

Entrant Company

Gravity Global

Category

Video - Food & Beverage

Country / Region

United Kingdom

Publication
2025
MUSE Advertising Awards - Are We Going To Talk In Chinatown?

Entrant Company

Freelance

Category

Publication - Magazine

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - University of Houston - Guy V. Lewis Development Facility

Entrant Company

DLR Group

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - Biotherm Hydra Barrier Spa Boat
L'ORÉAL Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Live Experiences

Country / Region

Germany