MUSE Gold

2025

Hannover Messe 2025 - Opening Ceremony

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Experiential & Immersive - Immersive Brand Experience

Client's Name

Deutsche Messe AG

Country / Region

Germany

HANNOVER MESSE 2025 – Shaping the Industry Together
When the world’s leading industrial technology fair opened its gates in 2025, it did so with a bold vision: showcasing how human creativity and machine intelligence can shape the future — together.
For the official opening ceremony at the historic Kuppelsaal in Hannover, we created a spectacular live experience that redefined what industrial storytelling can be. At the heart of the show stood a fictional AI entity called Hermes AI — a narrative voice guiding the audience through a theatrical journey of transformation.
This wasn’t a conventional welcome. It was a staged symphony of humans, robots, and algorithms — a poetic dialogue between man and machine. Aerial performers, robotic arms, real-time AI-generated content, and a massive LED stage design fused into a singular, immersive choreography. Each moment symbolized a chapter of industrial evolution: from automation to connectivity, from energy to intelligence.
The story unfolded as a live performance with cinematic depth. Hermes AI, voiced by an actor and visualized on screen, opened a philosophical and visionary dialogue with the audience. Interacting with both performers and technology on stage, the AI questioned, learned, evolved — and ultimately celebrated the collaborative spirit at the core of innovation.
The experience culminated in a unifying gesture: a collective visual crescendo on the LED wall — symbolizing not just a look ahead, but a call to action: Shaping the Industry Together.
With international guests from politics, science, and industry in attendance, the opening of Hannover Messe 2025 was more than an event. It was a manifesto — for progress, for partnership, and for the belief that the future of industry lies in the interplay of minds and machines.

More Gold Winners
Corporate Identity
2025
MUSE Advertising Awards - BROOKLYN LAB COFFEE REBRAND

Entrant Company

Freelance

Category

Corporate Identity - Brand Identity

Country / Region

United States

Event
2025
MUSE Advertising Awards - Dazzling Christmas
Lee Tung Avenue Management Company Limited

Entrant Company

Lee Tung Avenue Management Company Limited

Category

Event - Customer Engagement (NEW)

Country / Region

Hong Kong SAR

Publication
2025
MUSE Advertising Awards - Executive Summary – Vocento’s Sustainability Report 2023

Entrant Company

Ulled Asociados

Category

Publication - Annual Report

Country / Region

Spain

Event
2025
MUSE Advertising Awards - TIME Dreamer of the Year
American Family Insurance

Entrant Company

Elite Media

Category

Event - Celebration

Country / Region

United States