MUSE Gold

2025

The Monkey King: A Midsummer Night’s Dream

Entrant Company

SUNMAKE CULTURES FOUNDATION

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

The Monkey King: A Midsummer Night’s Dream transforms the Yilan Park, National Center for Traditional Art into a dazzling cultural wonderland. Inspired by the legendary Flower-Fruit Mountain, birthplace of the Monkey King, the festival reimagines myth as an immersive midsummer playground. Visitors journey through glowing installations—Blue Tears, Misty Forest, Fish Tunnel, Lantern Alley—each a portal blending folklore and art. Performances ignite the night, from the spectacular parade of The Monkey King Battles the Dragon Palace to fire dance, acrobatics, and live street music. The Twilight Market offers food, drinks, crafts, and games, while the Night Cinema revives the charm of restored classics in a refined evening setting. What makes this experience unique is the integration of seasonal rituals, such as Qixi Festival blessings, inviting visitors to take part in traditions of faith and fortune. By weaving light, performance, and cultural rituals, the event creates a living bridge between heritage and modern imagination. It is not just a festival—it is a midsummer dreamscape where myth, memory, and community converge.

Credits

PX MART
PX SUNMAKE CULTURES FOUNDATION
Taiwan Film and Audiovisual Institute
WE SWEET
theone.art
More Gold Winners
Student Submission
2025
MUSE Advertising Awards - All Nuns Against Breast Cancer

Entrant Company

Miami Ad School, NYC

Category

Student Submission - Student Ad

Country / Region

United States

Corporate Identity
2025
MUSE Advertising Awards - Popcornmeter: Renaming the Rotten Tomatoes Audience Score

Entrant Company

Catchword Branding

Category

Corporate Identity - New Category

Country / Region

United States

Website
2025
MUSE Advertising Awards - Réno — Luxembourg Airport’s AI Concierge

Entrant Company

Arhs Cube

Category

Website - New Category

Country / Region

Luxembourg

Corporate Identity
2025
MUSE Advertising Awards - 8 lnns Plus Hotel Brand Visual ldentity Design
Dongguan Bafang Express Hotel Co., Ltd.

Entrant Company

Shanghai Sinostar Art Design Co, Ltd.

Category

Corporate Identity - Brand Identity

Country / Region

China