MUSE Gold

2025

Treasures of the Palace Museum

Entrant

成都易简品牌设计有限公司

Category

Typography - Packaging / Product

Client's Name

Liruohan

Country / Region

China

Gallery

About The Entry

Inspired by the imperial court vessel “Eight Treasures Inlaid with Gold and Gemstones” from the Palace Museum, this fan extracts its ornate patterns and transforms them into a bone-free paper-carved folding fan. It embodies blessings of completeness, auspiciousness, wisdom, and well-being — bringing royal rituals and Forbidden City culture into daily life.
① As a fan — a delicate hand fan;
② As detachable pieces — elements become bookmarks;
③ As a light-reactive artifact — under UV light, hidden colors and text appear, revealing blessings.
The fan surface uses an interlaced paper-carving structure, lightweight, secure, and refined. The detachable “Eight Treasures” illustrations can turn into bookmarks or pendants without affecting the fan’s function. Under UV light, concealed motifs emerge — symbolizing blessings carried by the wind.
This design realizes “one object, three delights,” balancing artistry and practicality.
“Palace Museum” means heritage; “Treasure” conveys value. Together as “Palace Treasures,” the name honors the collection while extending royal auspiciousness into everyday life.

Credits

Chengdu Easyou brand design Co., LTD
Liruohan
Chengdu Easyou brand design Co., LTD
Qiuhong
Chengdu Easyou brand design Co., LTD
Sunyuan
Chengdu Easyou brand design Co., LTD
Wuxiaoqing
Chengdu Easyou brand design Co., LTD
Ouhong
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