2019

Identity Suite

Entrant

Morris Animal Foundation

Category

Corporate Identity - Brand Identity

Client's Name

Morris Animal Foundation

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Identity Suite by Morris Animal Foundation (Image 1)

MUSE Creative Awards Winner – Identity Suite by Morris Animal Foundation (Image 2)

MUSE Creative Awards Winner – Identity Suite by Morris Animal Foundation (Image 3)

About The Entry

Morris Animal Foundation?s brand was stale, outdated and lackluster. A rebranding effort launched in 2017 gave the Foundation the opportunity to redefine its image as forward thinking, impactful, engaging and accessible to its target audiences. Using new colors, fonts, iconography, photography, clean lines and messaging, we are able to communicate more clearly with our audiences. The identity suite reflects these new branding values.