Morris Animal Foundation?s brand was stale, outdated and lackluster. A rebranding effort launched in 2017 gave the Foundation the opportunity to redefine its image as forward thinking, impactful, engaging and accessible to its target audiences. Using new colors, fonts, iconography, photography, clean lines and messaging, we are able to communicate more clearly with our audiences. The identity suite reflects these new branding values.
Chinese Culture University, Department of Information Communications
Other Photography ___
The Truuve Agency
Michelle M. Tang