SeeSaw Labs Agency Website Redesign

SeeSaw Labs’ new website is the digital expression of a full brand refresh, created to better reflect who we are: an AI-forward, product-focused agency that blends strategy, design, and engineering.
The previous site was functional but static. It did not convey the creative, tech-savvy, and partnership-first mindset that define our work. Our goal with the redesign was to create an experience that feels like working with us: conversational, smart, a little playful, and deeply focused on outcomes.
The new site uses interaction and visual storytelling as its primary language. Content is structured as a guided narrative that explains how we think, how we collaborate with clients, and what kinds of problems we solve. Micro-interactions, animation, and scroll-based transitions give visitors a sense of momentum while keeping them oriented and engaged.
At the heart of the experience is AI Jeff, an AI character inspired by our founder. Visitors can choose from multiple AI Jeff personalities, each with a different tone and depth of explanation. AI Jeff then guides them through the site, adapts responses, and surfaces relevant case studies and services. This transforms a traditional marketing site into an interactive product that demonstrates our AI capabilities in real time.
To reward exploration, we added easter eggs, hidden interactions, and playful copy that invite users to click, hover, and discover. The result is a website that functions as both a portfolio and a proof of concept, showcasing the kind of thoughtful, human-centered digital products SeeSaw Labs builds for clients.