Rooting For Success

Grounded in Ally’s Money Roots workshops, the Urban One campaign Rooting for Success unfolds through a series of
sharp, engaging video vignettes, each breaking down a specific money-related topic with
clarity, humanity, and purpose. Hosted by Head of Money Wellness at Ally, Jack Howard, each
episode blends lived experience, emotional insight, and actionable tips, giving viewers
information and reflection. To help demystify complex topics, each vignette includes a smartly
designed animated sequence that visually brings key ideas to life.
Across the campaign, Rooting for Success welcomes viewers to identify the roots of their
financial habits and gives them the tools to grow something better. The campaign taps into a powerful cultural moment, speaking
directly to the Black community’s unique experiences with wealth-building, generational
resilience, and the redefinition of success. Whether rethinking budgets, unpacking emotional
spending, or reframing what it means to be “wealthy,” Rooting for Success transforms money
from a source of stress into a path toward self-aware