Maxon One Brand Expression Film

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a fresh unified product logo system designed to visually connect its suite of creative tools – Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves – within a cohesive ecosystem. This redesign introduces a modular, consistent, and connected visual identity, underscoring Maxon’s commitment to fostering clarity, creativity, and connection for its growing family of tools.
The main challenge lay in translating this modular, honeycomb-inspired identity into motion. Each scene needed to balance abstraction with clarity, showcasing both distinctiveness and unity. To achieve this, we wove the signature features of each tool into the narrative. At the same time, we employed a consistent geometric abstract style to link them together, using combinations of elements, transitions, and rhythm of motion to showcase the seamless collaboration between tools.