Canada

2019

Trigger Change - Bullet Point

Entrant Company

Zulu Alpha Kilo

Category

Outdoor Advertising

Client's Name

Coalition For Gun Control

Sub-Category

Other Outdoor Advertising ___

In 2018, Toronto, Canada experienced a startling rise in gun violence. The Coalition for Gun Control realized they needed to make a bold statement in their first-ever public campaign asking for a ban on civilian-owned handguns. They created a 13-ft. bullet in the shape of an exclamation mark and placed it at city hallu2019s iconic TORONTO sign to punctuate the severity of the issue the city was truly facing.<br><br>

Credits

Zak Mroueh
Michael Romaniuk
Patrick Godin
Ryan Booth
Laura Dubcovsky
Rob Feightner, Matt McGrath, Spencer MacEachern
Wendy Cukier, Meagan Trush, Sarah Allen Eagen
Zak Mroueh
Lorrie Zwer
Rob Dutchin
Jay Baker, Jessie Posthumus, Daniel Shapiro
Shereen Mroueh
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