2026

X Games

Entrant

Gwen Geng

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

Gallery

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 1)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 2)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 3)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 4)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 5)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 6)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 7)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 8)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 9)

MUSE Creative Awards Winner – X Games by Gwen Geng (Image 10)

About The Entry

X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.