Breathe with Awareness Campaign

Campaign Goal
Raising health awareness about the importance of asthma control by highlighting its causes and triggers and its impact on quality of life across different segments of Gulf society, including both individuals with asthma and those who do not have it, seeking to reduce asthma attacks and encourage the adoption of preventive guidelines and healthy behaviours.
Target Audience
1.The broader Gulf society
2. Adolescents and adults living with asthma or at risk of developing it
3.Caregivers of individuals with asthma
Campaign Messages
1. Educating the society on how to manage asthma and correct common misconceptions
2. Empowering patients to control and coexist with asthma
3. Raising health awareness regarding asthma
The asthma awareness campaign was launched in conjunction with World Asthma Day on May 7, 2025, in response to the need to raise health awareness of asthma as one of the most common chronic respiratory diseases and a condition that significantly affects quality of life and daily performance