MUSE Gold

2026

Ask Advisor Andy

Entrant

Purdue Global

Category

Video - School / Universities

Client's Name

Country / Region

United States

About The Entry

“Ask Advisor Andy” is a weekly YouTube series created by Purdue Global to provide working adults with clear, approachable guidance on the topics that matter most to them. The series addresses common questions about going back to school as an adult, online higher education, financial aid, degree flexibility and concerns about work/life balance.
The series was built around a central theme: trust. It’s helpful, relatable and accessible to students weighing the decision to return to school. The Advisor Andy character was developed to be an encouraging college advisor who shares the practical information students need to know about earning a degree online. By creating his character and a realistic environment around him, the team found an innovative way to give viewers the essential information they need while reducing the confusion and intimidation that can affect this crucial decision.
Developed with expertise across Purdue Global, the series was crafted entirely in-house. From creating the concept and writing the script to designing the office set, developing the topics and guiding production, the series is entirely customized. The team intentionally built every element to connect with adult learners in a way that feels relevant, supportive and accessible.
The results demonstrate the power of that approach. To date, the series has produced 25 full episodes with content planned through February 2027 and has reached more than 6 million unique users. Since the series premiered in January 2026, the Purdue Global YouTube channel has gained 50,202 new subscribers, a 198% increase in just five months. It has also generated more than 13 million paid media impressions. Through concise, guidance-focused storytelling, “Ask Advisor Andy” has helped strengthen brand awareness, grow the prospective student pipeline and position Purdue Global as a trusted resource for learners exploring online education.

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