2026

Flash Hakka (Event visual identity system)

Entrant

EACH LEE

Category

Typography - Use of Typography

Client's Name

Hakka Affairs Department, New Taipei City Government

Country / Region

Taiwan

Gallery

MUSE Creative Awards Winner – Flash Hakka (Event visual identity system) by EACH LEE (Image 1)

MUSE Creative Awards Winner – Flash Hakka (Event visual identity system) by EACH LEE (Image 2)

MUSE Creative Awards Winner – Flash Hakka (Event visual identity system) by EACH LEE (Image 3)

MUSE Creative Awards Winner – Flash Hakka (Event visual identity system) by EACH LEE (Image 4)

MUSE Creative Awards Winner – Flash Hakka (Event visual identity system) by EACH LEE (Image 5)

About The Entry

"Flash Hakka" is an identity system for the New Taipei City Hakka Affairs Bureau, reimagining heritage for the youth. Embracing Y3K aesthetics, it blends chrome textures with traditional Hakka Blue and Tea Amber. Its modular guidelines reflect the immediacy of pop-up events while empowering the public sector, successfully connecting traditional culture with the new generation through contemporary design.
「快閃客」為新北客家局活動識別系統，以年輕化視角翻轉傳統文化。設計導入Y3K美學，將金屬質感交織客家藍與茶湯色。高彈性模組化規範不僅呼應快閃機動性，更賦予公部門獨立應用量能，成功讓客家文化接軌新世代。

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2026