Jazz Arts Initiative is a nonprofit organization in Charlotte, North Carolina with a focus on community enrichment through music education, live performances and musician support. To celebrate their 10th anniversary, they rebranded as JazzArts Charlotte with plans for continued growth and expansion of their acclaimed jazz music series and education programs which have reached over 50,000 students. A mobile-friendly website was built to showcase the new brand, highlight programs, drive ticket sales for special events and solicit support from the community. Their team is able to manage the entire site in-house, improving efficiency and significantly reducing their web-related marketing expenses. In addition, the site includes advanced visitor tracking, and a custom dashboard was created to view key metrics in a format that is easy to understand. The launch of the brand and new website was advocated in a press conference and special event with internationally renowned jazz icon, Wynton Marsalis.