Decathlon "All-Round" Event Brand Visual Identity

We developed a comprehensive brand visual identity for Decathlon's "All-Round Event." This communication initiative targets Decathlon's loyal fans and sports enthusiasts at large, featuring a diverse and varied range of activities designed to appeal to a broad audience. Therefore, our visual design strategy for the event brand focused on conveying its multi-faceted and diverse nature, while ensuring strong and clear brand recognition for Decathlon.
For the brand logo, we constructed a polyhedral structure using the thematic typography, echoing the multi-dimensional, all-encompassing, and professional spirit embodied by the "All-Round" concept. This polyhedral typographic composition not only delivers the intended message but also radiates a dynamic sense of energy and motion.
In terms of the brand color palette, we retained Decathlon's signature blue while pairing it with a high-impact bright yellow. The striking contrast between these two colors creates a powerful visual tension that effectively captures the competitive spirit of sports.
Beyond standardizing the brand colors and graphic elements, we also designed the necessary on-site deliverables, including trophies, medals, and ribbons, thereby constructing a complete and cohesive brand visual system for the event.