MUSE Silver

2026

2026 IMF Spring Meetings Branding

Entrant

IMF

Category

Event - Conference / Convention

Client's Name

Country / Region

United States

About The Entry

For the 2026 IMF and World Bank Spring Meetings, Creative Services crafted a dynamic visual identity that captures the collaborative and global nature of one of the world's premier economic gatherings. The branding system combines bold interwoven imagery, intuitive color coding, and flexible design elements that help attendees quickly identify topics and event formats while creating a cohesive experience across a variety of events. Functional, memorable, and visually compelling, this identity strengthens the Meetings' presence and supports meaningful engagement among participants from 191 member countries.

Credits

Creative Lead
Ken Nakagawa
Senior Graphic Designer
Jillian Perdos
Project Manager
Razan Elbaba
Motion Graphics Specialist
Bim Tumala
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