Marketing Design for Qwen Glasses

The project delivers comprehensive brand and communication design for Alibaba’s Qwen AI Glasses, spanning brand VI, product CG rendering, videos, AI scenario imagery, and launch and exhibition campaigns. Pioneering true 3D display, the glasses integrate dual optical engines with binocular stereoscopic imaging technology, becoming the industry’s first wearable to deliver spatial 3D display capabilities and setting a new benchmark for immersive viewing experiences.
The design articulates the Qwen Glasses’ tactile appearance, wearing aesthetics, technological identity, and AI-enabled lifestyle scenarios. Through a light-and-shadow rendering strategy, the S1 and G1 series are visualized in photorealistic CG, faithfully presenting CMF details and lens colorways.
Grounded in the product’s key technological features, the design merges a high-tech sensibility with lifestyle-oriented wearing aesthetics, highlighting Qwen Glasses as Alibaba’s self-developed, full-stack AI product that can chat and get things done. Scenario-based storytelling across translation, meetings, travel, and daily services clearly conveys key selling points and demonstrates real-world use.
A multi-channel communication system spans hardware showcase films, software demos, lifestyle videos, product pages, launch campaigns at global exhibitions such as MWC and AWE, and on-sale launches on Tmall, JD.com, and Douyin, building strong global visibility for Qwen Glasses.