The Oura app helps you to live life to the fullest, so that you feel well-rested after the night and energetic during the day. It helps you to reach your goals u2013 whether itu2019s being more productive at work, optimizing recovery and reaching peak performance or bringing more balance into your life. The Oura app connects to the Oura ring, an award-winning piece of smart jewelry, to unlock the building blocks of better sleep.<br>The Oura app gives you daily feedback and guidance, based on how you have been sleeping and how active you have been. It guides you to find your optimal bedtime, to balance load and rest and to see how your physiology responds to the choices you make.<br>In addition to helping you find balance between rest, recovery and activity, the Oura ring is the worldu2019s first consumer wearable that offers personalized daily guidance on how to align your lifestyle to your natural daily rhythm. The daily rhythm, also called as the circadian rhythm, is the body&amp;#039;s natural 24-hour clock that affects everything you do: when itu2019s optimal for you to sleep, rest, eat, and move.<br>Oura has users in over 100 countries, and several top universities, research organizations, sleep clinics, and companies are utilizing the data and insights Oura provides. Oura has three times better retention rate than other wearables in the market. Feedback from both users and professionals highlights that Oura is able to provide people with information that is useful, actionable and insightful and serve the ultimate goal of helping people feel better and live healthy.