2019
#UnravelHate
Entrant Company
Zulu Alpha Kilo
Category
Social Media - Social Video
Client's Name
Peace Collective
Country / Region
Canada
The u2018Make America Great Againu2019 hat has become a controversial and divisive symbol. Peace Collective, a clothing brand aimed at making a difference, decided to #UnravelHate by unraveling a MAGA hat stitch-by-stitch, and used that very same thread to create the u2018Welcome to Canadau2019 toque. Then they filmed the reactions of immigrants, refugees, and newcomers to Canada to both the MAGA hat and the u2018Welcome to Canadau2019 toque. Toques were made available for purchase with the profits going to WoodGreen Community Services, a charity that helps immigrants and refugees settle into their new lives in Canada.
Credits
Entrant Company
Smoke & Mirrors
Category
Advertising - Magazine AD Single
Country / Region
United Kingdom
Entrant Company
MOXY
Category
Website - Best User Experience
Country / Region
Portugal
Entrant Company
Mengdom Design Lab
Category
Outdoor Advertising - Transit / Airport / Kiosk
Country / Region
Taiwan
Entrant Company
PIXACORE
Category
Experiential & Immersive - Live Experiences (NEW)
Country / Region
United States