Canada

2019

#UnravelHate

Entrant Company

Zulu Alpha Kilo

Category

Social Media

Client's Name

Peace Collective

Sub-Category

Social Video

The u2018Make America Great Againu2019 hat has become a controversial and divisive symbol. Peace Collective, a clothing brand aimed at making a difference, decided to #UnravelHate by unraveling a MAGA hat stitch-by-stitch, and used that very same thread to create the u2018Welcome to Canadau2019 toque. Then they filmed the reactions of immigrants, refugees, and newcomers to Canada to both the MAGA hat and the u2018Welcome to Canadau2019 toque. Toques were made available for purchase with the profits going to WoodGreen Community Services, a charity that helps immigrants and refugees settle into their new lives in Canada.

Credits

Zak Mroueh
Ian Simpson, Catherine Allen
Caroline Sierra-Bornais
Luke McNeill
Tom Evans, Revital Grunberg
Rob Feightner, Nina Bhayana
Stephanie Gyles
Roman Hessary, Yanal Dhailieh
Zulubot
Barbara Shearer
Tom Evans
James Arthurs
Zak Mroueh
Ian Simpson, Catherine Allen
Caroline Sierra-Bornais
Luke McNeill
Tom Evans, Revital Grunberg
Rob Feightner, Nina Bhayana
Stephanie Gyles
Roman Hessary, Yanal Dhailieh
Zulubot
Barbara Shearer
Tom Evans
James Arthurs
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Entrant Company

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Sub Category

Augmented Reality (NEW)

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Entrant Company

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Sub Category

Logos

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Canada
Harley-Davidson Canada

Entrant Company

Zulu Alpha Kilo

Sub Category

Automotive

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Australia

Entrant Company

Mint Films

Sub Category

Social Video