2019
#UnravelHate
Entrant Company
Zulu Alpha Kilo
Category
Social Media - Social Video
Client's Name
Peace Collective
Country / Region
Canada
The u2018Make America Great Againu2019 hat has become a controversial and divisive symbol. Peace Collective, a clothing brand aimed at making a difference, decided to #UnravelHate by unraveling a MAGA hat stitch-by-stitch, and used that very same thread to create the u2018Welcome to Canadau2019 toque. Then they filmed the reactions of immigrants, refugees, and newcomers to Canada to both the MAGA hat and the u2018Welcome to Canadau2019 toque. Toques were made available for purchase with the profits going to WoodGreen Community Services, a charity that helps immigrants and refugees settle into their new lives in Canada.
Credits
Entrant Company
Society Awards
Category
Marketing & Promotional - Marketing Item / Other ___
Country / Region
United States
Entrant Company
Rogers & Cowan
Category
Strategic Program - PR Campaign
Country / Region
United States
Entrant Company
Explanimate
Category
Video - Animation
Country / Region
Australia
Entrant Company
Zulu Alpha Kilo
Category
Outdoor Advertising - Other Outdoor Advertising ___
Country / Region
Canada