2019
#UnravelHate
Entrant Company
Zulu Alpha Kilo
Category
Video - Social Video
Client's Name
Peace Collective
Country / Region
Canada
The 'Make America Great Again' hat has become a controversial and divisive symbol. Peace Collective, a clothing brand aimed at making a difference, decided to #UnravelHate by unraveling a MAGA hat stitch-by-stitch, and used that very same thread to create the 'Welcome to Canada' toque. Then they filmed the reactions of immigrants, refugees, and newcomers to Canada to both the MAGA hat and the 'Welcome to Canada' toque. Toques were made available for purchase with the profits going to WoodGreen Community Services, a charity that helps immigrants and refugees settle into their new lives in Canada.
Credits
Entrant Company
Behavior Design
Category
Website - Education
Country / Region
United States
Entrant Company
helium creative
Category
Website - Consulting
Country / Region
United States
Entrant Company
Key Medium & Princeton Partners
Category
Website - Consumer Product / Services
Country / Region
United States
Entrant Company
shots.net
Category
Website - Magazine
Country / Region
United States