2019
#UnravelHate
Entrant
Zulu Alpha Kilo
Category
Video - Social Video
Client's Name
Peace Collective
Country / Region
Canada
About The Entry
The 'Make America Great Again' hat has become a controversial and divisive symbol. Peace Collective, a clothing brand aimed at making a difference, decided to #UnravelHate by unraveling a MAGA hat stitch-by-stitch, and used that very same thread to create the 'Welcome to Canada' toque. Then they filmed the reactions of immigrants, refugees, and newcomers to Canada to both the MAGA hat and the 'Welcome to Canada' toque. Toques were made available for purchase with the profits going to WoodGreen Community Services, a charity that helps immigrants and refugees settle into their new lives in Canada.
Credits
Entrant
Viscul
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
dchangmotion
Category
Video - Budget below $3000
Country / Region
Taiwan
Entrant
CXO Strategies FZ LLC
Category
Integrated Marketing - Product Branding
Country / Region
Uganda
Entrant
ChangeMakers: An Argyle Company
Category
Audio - Radio AD / Broadcast
Country / Region
Canada