2019
Entrant Company
Category
Client's Name
Country / Region
The 'Make America Great Again' hat has become a controversial and divisive symbol. Peace Collective, a clothing brand aimed at making a difference, decided to #UnravelHate by unraveling a MAGA hat stitch-by-stitch, and used that very same thread to create the 'Welcome to Canada' toque. Then they filmed the reactions of immigrants, refugees, and newcomers to Canada to both the MAGA hat and the 'Welcome to Canada' toque. Toques were made available for purchase with the profits going to WoodGreen Community Services, a charity that helps immigrants and refugees settle into their new lives in Canada.
Credits
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Stereo
Category
Website - Food & Beverage
Country / Region
Canada
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Tier10
Category
Video - TV Ad
Country / Region
United States
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FG Branddesign
Category
Corporate Identity - Brand Identity
Country / Region
Germany
Entrant Company
APV
Category
Video - Hotel / Lodging
Country / Region
Hong Kong SAR