Canada

2019

#UnravelHate

Entrant Company

Zulu Alpha Kilo

Category

Video

Client's Name

Peace Collective

Sub-Category

Social Video (NEW)

The 'Make America Great Again' hat has become a controversial and divisive symbol. Peace Collective, a clothing brand aimed at making a difference, decided to #UnravelHate by unraveling a MAGA hat stitch-by-stitch, and used that very same thread to create the 'Welcome to Canada' toque. Then they filmed the reactions of immigrants, refugees, and newcomers to Canada to both the MAGA hat and the 'Welcome to Canada' toque. Toques were made available for purchase with the profits going to WoodGreen Community Services, a charity that helps immigrants and refugees settle into their new lives in Canada.

Credits

Zak Mroueh
Ian Simpson, Catherine Allen
Caroline Sierra-Bornais
Luke McNeill
Tom Evans, Revital Grunberg
Rob Feightner, Nina Bhayana
Stephanie Gyles
Roman Hessary, Yanal Dhailieh
Zulubot
Barbara Shearer
Tom Evans
James Arthurs
Zak Mroueh
Ian Simpson, Catherine Allen
Caroline Sierra-Bornais
Luke McNeill
Tom Evans, Revital Grunberg
Rob Feightner, Nina Bhayana
Stephanie Gyles
Roman Hessary, Yanal Dhailieh
Zulubot
Barbara Shearer
Tom Evans
James Arthurs
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2019
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Entrant Company

Promoqube

Sub Category

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2019
United Kingdom

Entrant Company

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Sub Category

Show Opening Segment (NEW)

2019
Canada

Entrant Company

Freelance

Sub Category

Nonprofit/Religious

2019
United States

Entrant Company

CO OP

Sub Category

Construction (NEW)