2019

Mphasis

Entrant Company

Gutenberg

Category

Corporate Identity - Logos

Client's Name

Mphasis

Country / Region

India

The ask was to revitalise brand Mphasis, known up till then as an age-old technology company. The
re-branding brief aimed at changing its perception to a more customer centric, vibrant and
smart-technology brand. The brief aimed at positioning Mphasis as an energetic, nimble, smart and insurgent brand.
We made all this our basis to begin re-working the brand logo that was at the cusp of Mphasis transformative approach, helping the brand change its perception towards businesses they cater to.