MUSE Rose Gold

2019

Mphasis

Entrant Company

Gutenberg

Category

Corporate Identity - Logos

Client's Name

Mphasis

Country / Region

India

The ask was to revitalise brand Mphasis, known up till then as an age-old technology company. The
re-branding brief aimed at changing its perception to a more customer centric, vibrant and
smart-technology brand. The brief aimed at positioning Mphasis as an energetic, nimble, smart and insurgent brand.
We made all this our basis to begin re-working the brand logo that was at the cusp of Mphasis transformative approach, helping the brand change its perception towards businesses they cater to.

Credits

Rakschit Bhardwaj
Ashhar Qaiyoom Ansari
Devvrat Sharma
Harjiv Singh
Veda Iyer
Anita Singh
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