The ask was to revitalise brand Mphasis, known up till then as an age-old technology company. The <br>re-branding brief aimed at changing its perception to a more customer centric, vibrant and <br>smart-technology brand. The brief aimed at positioning Mphasis as an energetic, nimble, smart and insurgent brand. <br> We made all this our basis to begin re-working the brand logo that was at the cusp of Mphasis transformative approach, helping the brand change its perception towards businesses they cater to.
Conceptual Minds, Inc.
Promotion / Contest