Viladecans city brand

The town hall of Viladecans (Barcelona - Spain) charged us the redesign of the city brand. Before starting the project we analyzed how it is Viladecans, how are its inhabitants and what is its reality. Viladecans is a great city where you live like a town. People are known, respected, greeted. There is complicity among the neighbors. At the same time, Viladecans is a large city, with services, businesses, companies, projects and a great economic development. With this new brand we wanted to make a restyling of the previous brand "V!" transforming on a face that smiles and winks at us. A brand full of complicity that reflects the social character of the people who live in Viladecans. A brand that excites and smiles at the world. Viladecans: town life, city living.