2020

Arm & Hammer Double Duty

Entrant

Bluewire Media

Category

Video - Viral

Client's Name

Arm & Hammer

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Arm & Hammer Double Duty by Bluewire Media (Image 1)

MUSE Creative Awards Winner – Arm & Hammer Double Duty by Bluewire Media (Image 2)

About The Entry

Arm & Hammer teamed up with the one-and-only cat rapper extraordinaire iAmMoshow in this fun, creative, marketing music video. The hook is hypnotic, the visuals are vibrant, and the cats....well the cats are beyond cute.
To date, since its launch on July 29, 2019, the video has achieved over 10M organic online interactions across all media outlets.
This video was shot, directed and edited by award-winning director Steve Acito of Bluewire Media.
Fun Fact - It was filmed in Portland, Oregon on just one day.