Denmark

2020

Mission to Earth

Entrant Company

NYADO

Category

Video

Client's Name

The people of the world

Sub-Category

Music Video

Mission to Earth (MTE) is a music-film by NYADO featuring Kenyan R&B artist PHY and the vision of Italian social entrepreneur Marco Attisani. NYADO is a social production house. We're an international collective of artists and innovators who have come together under a shared goal to foster positive social and environmental change. We make anthems for change - music films to amplify the stories and ideas of the 21st century’s most inspiring pioneers. As a production house, we are focused on finding innovative ways to utilize the universal languages of music and visual arts and generate a genuine connection with the general public. We partner with truly inspiring projects and bring their stories to life through our music-films. The MTE music film is set in a near future, where destructive human impact has made life on Earth impossible. Many missions are sent to space to find a new home for Humanity. As they explore other planets, one group of astronauts realizes that the solution can only be found on Earth, so they decide to head back (hence the name Mission to Earth). As they get closer to our planet they receive transmissions, reporting a recent increase of positive human impact on Earth. As our debut project, MTE was inspired by ‘Watly’ - an innovative solar-powered water purifier - and advocates that we solve the problems here on Earth before we colonize other planets. The project has attracted changemakers around the world and developed into a community of over 20 enterprises and 80 artists and innovators. These incredible connections might have started from a song but they have grown into much more than that. The project will be publicly launched on 02.02.2020, but the network behind MTE has already created different sub projects, all aiming to connect MTE fans to the most innovative projects around the world, from sustainable conscious brands to NGOs and inspiring pioneers. The MTE project strives to turn individuals into impact investors by communicating the essence of the sustainability movement to new segments of society, providing an opportunity to consciously participate and support positive action.

Credits

NYADO founder
Idan Abrahamson
NYADO founder
Edoardo Segato
Kenyan R&B artist
Phy
WATLY
Marco Attisani
Film Director
Onn Halpern
VFX
Ori Ben-Shabat
Music Producer
Tim ‘Timwork’ Rimbui
Communications Manager
Giorgia Vezzani
Strategic Development & Partnerships
Roni Levy
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