2020
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With more cases of family and domestic violence going through our court system, Court Services Victoria came to us with the desire to help train their staff to cope with these difficult situations in a more empathetic and creative way. We developed three short films, all based on true stories, to provide staff with a new way to learn about the experiences of people who have been through family and domestic violence and what it really takes to seek help.
These films are the first of their kind in the training and development of Court Services Victoria staff and will be used as an on-going resource for years to come.
Tech Based Abuse
This campaign was developed to highlight that family violence does not just include the physical threats - it can be technology based as well. We used various actors to portray stories from real cases of technology based abuse to inform Court Services Victoria staff on the dangers associated with technology in these situations and how to go about offering help.
What We Don't Know
This campaign combined the use of real stories to form a day in the life scenario of a family living with domestic violence. In particular, it follows a woman and her son navigating the court system for the first time and emphasises the confusion and vulnerability seeking help can cause for victims.
What We Know
Our final campaign seeks to inform Court Services Victoria staff of how to best deal with victims of domestic violence when they approach the court system. It's both intimidating and overwhelming for victims, so we show the family seeking help, being offered choice and ultimately providing safety and security for families in need.
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Finalsite
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Website - School / Universities
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United States
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Yu Chen Design
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Student Submission - Student Branding Campaign
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China
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Mountain View Group, Ltd.
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Video - Business to Business
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United States
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AARP
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Event - B2B Event (NEW)
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United States