2020
Entrant Company
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Client's Name
Country / Region
SingleCut is a New York City craft brewery inspired by rock ānā roll. In 2019, the brand aimed to debut a new beer in Japan, a nation big on rock music, gaming and QR codes. So, we developed the BIG IN JAPAN IPA - a Spotify-enabled beer that gamified a music phenomenon.
Designed to stand out in a crowded craft beer scene, BIG IN JAPAN IPA labels featured artful QR codes. Each code was made up of visual clues for western rock songs that were literally big in Japan, by artists such as Cheap Trick and Queen. This turned each unique design into a name-that-tune game and when a code was scanned, consumers were led to Spotify where the answer to the game was revealed. By tapping into a love for cultural crossovers, BIG IN JAPAN IPA sold out across Tokyo within weeks of its launch.
Entrant Company
Impact North Inc.
Category
Marketing & Promotional - Brochure
Country / Region
Canada
Entrant Company
Tamarak
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Paradox Media Pte Ltd
Category
Advertising - Advertising Campaign
Country / Region
Singapore
Entrant Company
Watermark Marketing Management
Category
Marketing & Promotional - Media Kit / Sales Kit / Folder
Country / Region
United Arab Emirates