MUSE Silver

2020

Disrupt Dementia Event

Entrant Company

AARP

Category

Event - Fundraising Event (NEW)

Client's Name

AARP

Country / Region

United States

The NYC event announced a substantial grant toward research to find a cure for dementia. Beginning with the announcement on the Today Show, the event was open to media and began to address the need for research and awareness of this debilitating disease with panel discussions, personal stories and connections to research strategies.

Credits

Director of Brand Strategy and Creative Services | AARP
Mike Hilker
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