Creative Brand

« Sometimes the moment happens right away
and sometimes you have to wait a while »

The inspiration for Moment comes from the determination and patience to be able to capture a moment as it happens and to make it last forever. The important features in the logo are the disconnection of the text to signify different moments as ther are remembered in pieces. The logo also contains a reverse symbol meant to signify the ability to recreate and relive. There is grandiosity in simplicity and elegeance in scarcity. Therefore the logo is made simple and uses alot of negative space. The subtitle uses the tagline to signify that a piece of time was saved and it can be replayed later.