2020

Baby Gold

Entrant

STARMEN Design Group

Category

Website - Shopping

Client's Name

Baby Gold

Country / Region

United States

Personalized jewelry brand Baby Gold was entering a crowded e-commerce marketplace. The brand needed a visual identity system and website interface that would endear and engage its target audience while attractively communicating the brand's unique selling points — its extensive rooting in the fine jewelry industry, its unique and highly customizable pieces, and its dedication to quality craftsmanship at every level.