Think Outside the Box

Aptos is a retail servicing software company that provides powerful omni-channel solutions. In July 2019 they asked The DVI Group to create a company overview video for their website and YouTube channel that would showcase how the solutions they offer help to keep global shoppers empowered, engaged, and enthusiastic throughout the entire shopping journey.
They wanted to explain everything in an accessible way with a positive tone and the challenge was to produce content that was easy to understand, kept within the brand guidelines and was visually pleasing despite the complex nature of a product that is typically hard to show.
That’s where our animation team came in! We took the timeless retail symbol of the gift box to a whole new level, creating a ‘carefully constructed retail world within a box’ and using it as our canvas to show off Aptos’s goals, features, and incredible software capabilities.