United States

2020

eFive – Fail Fast or Simply Succeed

Entrant Company

Curion

Category

Video

Client's Name

.

Sub-Category

Business to Business

Always anticipating the needs of their clients and finding innovative ways to deliver insights, Curion created eFive. They were at the forefront of creating a fast, affordable product, allowing both emerging brands to have access to world class product research and for the insights needs in agile development for Global 100 CPGs. Well ahead of competition, Curion created a solution that addressed these rapidly growing industry trends early on. A full-service insights firm serving over 75 of global, Fortune 100 companies in CPG, home and personal care, they launched eFive in February of last year as faster, more affordable versions of their heritage services. Following extensive feedback from focus groups and top clients, they perfected their market position and target audience to ultimately exceed their revenue goals. Several components were elemental to launching eFive including a new website (designed to be both informative and functional as a low-touch portal for seamless project booking, a weekly email and PR campaign launched, including a Chicago news segment featuring an eFive test for emerging brand Positive Pretzels. The video for consideration was created to illustrate the tangible benefits of insights and how/where it factors into achieving market success. Curion’s identification of a market gap in research and creation of a service to address this need paid off beyond expectations. They not only exceeded their eFive revenue target by over 20%, it contributed directly to the overall company growth of almost 20%, the first time they had seen growth in 8 quarters. eFive continues to be a vital part of their ambitious 2020 growth plans. With eFive, Curion opened access to certified insights that challenger brands previously thought were unattainable and demonstrated that they evolve and innovate alongside their clients as essential partners for market success.

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