ADTRAN Career Development

Imagine it Forward was introduced as a way communicate the exciting efforts underway to improve our experiences as ADTRAN employees. Imagine it Forward is a way for us to be intentional about how we want to grow as individuals, which will help ADTRAN grow, as well. The first component introduced was the ADTRAN Career Development (ACD) program which provides an opportunity framework for each employee to shape their own unique career journey through Development and Career Opportunities. The brochure and associated imagery helped build excitement for this new program and defined a common language for everyone to use. The color burst, which symbolizing creativity, conveys the feelings of energy, excitement, and possibilities. The hexagon is used as a recurring symbol throughout the brochure to denote competencies, roles, and individuals and to illustrate the relationship these entities have to one another. The varied palette of the color burst affords the opportunity to develop variations of this theme as new components are being added.