2016

Backpacks.com Identity Campaign

Entrant Company

helium creative

Category

Marketing Branding & Design - Corporate Identity

Client's Name

Country / Region

United States

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.