2020
Entrant Company
Category
Client's Name
Country / Region
The Ticonderoga Mill, where International Paper's Accent Opaque paper is produced, is a magical place. On the eastern edge of the Adirondack State Park, nestled between Lake Champlain and Lake George, the mill is surrounded by six million acres of protected land, including dense forests, pristine waterways and impressive mountain peaks. This three-part storybook-themed dimensional mailer tells the story of Ticonderoga.
Each panel tells a part of the Ticonderoga story: the mill’s fairytale-like setting, how International Paper helps to care for the land and Accent’s focus on sustainability. Papercraft figurines make the scene 3D. And there’s more interactivity: scan each panel using the IP4D AR app to see video footage of the mill and the natural beauty that surrounds it.
Many people love Accent Opaque, but few know where the paper comes from or how it’s produced. The Ticonderoga Storybook mailer introduces people to an important part of the story: the natural resources that make Accent possible, and how International Paper is stewarding them for generations to come.
Entrant Company
Bospar
Category
Strategic Program - PR Campaign
Country / Region
United States
Entrant Company
Morris Animal Foundation
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
UBC Studios
Category
Video - Branding
Country / Region
Canada
Entrant Company
Studio Simpatico
Category
Website - Law & Legal Services
Country / Region
United States