2020

Aesthetics and Chinese Characters

Entrant

TUNGFANG DESIGN UNIVERSITY

Category

Integrated Marketing - Nonprofit

Client's Name

CHIA-HUI LIEN

Country / Region

Taiwan

Gallery

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 1)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 2)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 3)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 4)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 5)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 6)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 7)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 8)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 9)

MUSE Creative Awards Winner – Aesthetics and Chinese Characters by TUNGFANG DESIGN UNIVERSITY (Image 10)

About The Entry

Chinese and Chinese characters are important assets of Oriental culture over time. This work uses the fusion of aesthetics and Chinese characters as design elements to transform text into visual symbols; the main visual design main axis is the structure of Chinese characters, and the Chinese font is formed by using strokes and strokes of Chinese characters. To strengthen the themes of "cross-border", "aesthetics" and "Chinese characters".

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Corporate Identity

2020